Friday, June 12, 2009
Designing a logo that works in print as well as in a tiny engraving, is not the easiest thing to do. I like 'modern' and 'architectural' fonts without serif. This one is called Gotham (thin version). Because of the miniature scale of most engravings, the additional graphic elements are kept to a minimum. Pictured above is the SAME logo executed in three different ways: first enlarged with a colored dot, second in reverse for stamping and printing, and third as a small printed version just black on white. Big thanks to my friend and graphic designer Bryan Jalowitz.